ALWAYS FRESH, 100% HONEST
The majority of the foods we consume these days have been processed in some way. Some traditional processes such as curing and smoking are fine and leave our food perfectly acceptable and nutritious. However much of our food is now ultra processed and has zero nutritional value and in many cases is at the least unhealthy and in some could be described as actually dangerous.
Eating a diet consisting largely of processed foods adds an average off 500 calories per day to your calorie count which is why we see obesity rates rising at an alarming rate, never mind the chemicals involved in processing .
At present there are over 2300 approved food additives used in processing our food, many are linked to causing allergies and cancers.